What is this Clarisonic cleansing brush gadget that we keep reading about? I’ve been digging around to find some answers and in the article below you’ll find information on the company, the founders, the technology and some of the reported benefits of using a Clarisonic cleansing brush.
Firstly, Clarisonic is a privately-owned business based in Washington, DC.
This was surprising to me given its success to date. I had really expected to see a big consumer giant like P&G or L’Oreal behind the Clarisonic cleansing brush. However this business just makes Clarisonic cleansing brushes.
David Giuliani, Clarisonic’s CEO was the former co-founder and CEO of the Sonicare line of toothbrushes. These toothbrushes also use a sonic brushing movement to clean. He sold Sonicare it to Philips in 2000. Aha! So Clarisonic is run by a founder who does have a track record in the consumer hygiene business.
In the same year, 2000, he set up Clarisonic.
Sonicare toothbrushes and Clarisonic cleansing brushes use the same sonic technology to get superior cleaning results.
But what is sonic technology? Sonic really means high speed micro movements. The brush head of the Clarisonic cleansing brush moves rapidly up and down in very short jumps. It jiggles all over the place at very high speed and within a very short space.
These tiny movements are enough to lift off dirt, dead skin cells and other substances left on your skin that regular cleaning wouldn’t be able to shift.
Most dentists agree that sonic toothbrushes do provide superior cleaning compared to a regular hand-held toothbrush, well this one does anyway. I think it’s probably safe to say that the claim by Clarisonic that it cleans your skin six times better, is more than likely true. I’m not sure if it’s six times better than with a flannel or with an alternative cleanser. However, I have no doubt they can provide research to back-up this claim and user reviews do reference repeatedly the amazingly clean feeling that the Clarisonic cleansing brush gives to their skin.
Now onto user reviews. And mostly these are very good. It’s rare to see someone say ‘No don’t buy this’. I’d say nine out of ten reviews I read, the user is extremely satisfied with the results.
Despite the slightly scary sounding ‘sonic’ word, which makes me think of space rockets and scientists, users repeatedly say the skin is gently massaged, it device doesn’t tug or drag on the skin. It’s very gentle.
Usage appears to depend on your skin type and what you can tolerate – so some people can use it twice a day without any drying effects or sensitivity. There are also those that say only use it once per day or sometimes once every other day as their skin becomes too sensitive.
The different models have different speeds so if you’re unsure what skin type you have, it may be best to choose a model that has more than one speed setting. I wrote an article all about which Clarisonic should I buy? a few weeks ago that cover speed settings as part of the review, so check that out if you’re still undecided about which model to buy.
And as for if you should buy one – well this is a bit like testing a mattress in a store. You just don’t really know until you’ve paid the money, got it home and slept on it for a few nights. Only then do you know if it’s the best purchase ever or….. not. The user reviews do speak for themselves and there are many many very satisfied customers. I’d go so far as to say there are many users who really do love this device and are big fans.
For all the benefits it appears to offer, it’s hard not to be tempted to cave in and just buy one! Great skin is such a wonderful thing and makes you feel so good inside. So why not!?